Barberitos: Influencer Campaign
In our dynamic 'Barberitos: Influencer Campaign', we collaborated with David Pollack, a prominent college football analyst and former linebacker, to promote Barberitos' exciting range of healthy bowls and plant-based options. As the Digital Marketing Manager for a burrito company with over 80 franchises, I led vibrant photoshoots to showcase this unique partnership. My role was pivotal in ideating and executing creative marketing strategies. We rolled out attention-grabbing billboards, produced catchy viral-style videos, and placed interactive cutouts in our stores, creating a buzz and driving customer engagement. These efforts not only highlighted our healthier menu choices but also significantly increased our app sign-ups, reinforcing Barberitos' commitment to combining great taste with healthy eating in a fun, approachable manner.
